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Ron BradfieldRon Bradfield

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Ron Bradfield is a lecturer in General and Strategic Management and the Director of the International MBA Programmes (Asia), at the Graduate School of Business, University of Strathclyde (Scotland). He has also held visiting academic positions at institutions in Poland, Switzerland and Singapore. Prior to his academic career, Ron qualified as an accountant and spent fifteen years in various senior management positions in industry, three in the UK with Harper Collins plc (UK publisher/printer) and twelve years in Canada and the USA with Cominco Ltd. (Canadian mining/resource) and Nerco Canada Ltd. (US upstream oil and gas).

After this period in multinational businesses, Ron returned to University, obtained his MBA at Strathclyde, and stayed on at the University to develop his teaching and facilitation skills, and to undertake a PhD in the area of scenario processes. In addition to academic activities, Ron is an active practitioner in the area of scenarios and strategy and has lead a number of strategy and scenario projects with a range of both public and private sector organisations in diverse industry sectors including Airline Transportation, Engineering, Pharmaceuticals, Banking, Financial Services, Oil & Gas, and Tertiary Education. He has also conducted numerous scenario and strategy workshops in Europe, the USA, and Asia. Ron has been associated with the Global Business Network (GBN) since 1992 and is the GBN representative in Asia.

Ron has presented research papers on scenarios at academic conferences and has been an invited speaker to a number of practitioner conferences, most recently the Economist CFO Roundtable Conference on the ‘Future of Asia’, the Washington based International Institute for Infrastructural Development conference on ‘Asia in the New Millennium’, the Asia ‘HRD and Organisational Learning Conference 2000’ and the FIK Public Conference on ‘Strategy in Uncertain Times’. Ron is a founding member of the ‘Centre for Scenario Planning & Future Studies’ at Strathclyde and ‘The Scenario Centre’ in Singapore, and is a professional member of the World Futures Society and the Strategic Planning Society. He is also co-author of the book “The Sixth Sense: Accelerating Organisational Learning with Scenarios”, published by Wiley in July 2002.

Ron was born in Zimbabwe (Rhodesia), holds a Canadian passport, has permanent U.K. residential status and is currently resident in Shanghai, although much of his time is spent traveling within Asia. Prior to moving to Shanghai at the start of 2002, Ron spent 6 years in Singapore.