Dr James Cowley C.Ed; B.A; M.Ed; PhD; QPMR; CPM; AFAMI; MRSA

Contact James Cowley

James Cowley has achieved a leadership and executive role in three quite different fields of work in the past: In the very competitive end of the business world; in government services and in education. And in different countries. In each field of work his innovations have been recognized.

He has created, managed, built, expanded and sold very profitable Companies here and overseas. He has directed marketing campaigns that have received international acknowledgements, and also consulted on marketing and consumer behaviour to Executive levels of many of the largest Australian and Global corporations and on strategy to the top levels of Government (up to Cabinet level) and Private sector (up to Board level) here and overseas.

For 12 years he was joint M.D. /owner of New Focus Research Pty Ltd (Australian owned Market research/strategy company operating here and overseas), and throughout this time continued a hands on role in qualitative and quantitative research and consulting. He has a history of involvement in some of the "biggest name" brands, products and services, corporate competitive battles, brand recoveries. He has a long history of keynote speeches here and overseas and is known for being a challenging speaker.

His work now concentrates on some of the critical (and perhaps not necessarily top of mind) trends which will impact all businesses where he sees genuine new breakthroughs can be made by businesses.

His latest book "I NEED BALANCE IN MY LIFE - Achieving the dream of the 21st Century" is published in late November in Australia by Richmond.

He provides talks for seminars, retreats, conferences. He has credibility at any level from the most senior executive retreats through to management or staff conferences. In addition he provides consulting; coaching and facilitating through Neville Freeman agency. He also can help you to construct training for use within your own organisation He speaks from experience of having "been there-done that" not just from theory.

His subjects include

• Moving from short term obsession to sustainable profitable companies (how you deliver long term stable growth)

• Creating workplaces that assist balance between work and life to enable high performance"

• Work life balance for managers and executives"

• Retaining staff-an urgent challenge

• Listening and connecting - for executives/managers

• Listening effectively to stakeholders, customers, staff and peers

• Implementing effectively

• Genuine community consultation-not alienating your market

• The impact of the baby boomers on all businesses-what we have to do

• Creating high performing teams

• Getting older and younger workers to work effectively together

• Managing mature workers in mixed age teams.

In addition his work covers such areas as

Underlying future trends-impact on businesses
Changing staff or consumer behaviour
Increasing effectiveness of market research for strategic decisions
Effective new product or service development